Done well, they’re a great way to build employee advocacy, strengthen the existing community and cultivate a sense of unity across the company. The newsletters act like an internal marketing channel – your employees are the ‘customers’ and you’re ‘selling’ ideas to them. They’re not only ideal for sharing good news and knowledge, but also for building support for your company’s values, ideas and mission. Internal newsletters are great for increasing employee engagement. So there’s a clear incentive to create good-quality internal communication – and an opportunity for the companies that do. Yet only 33% of employees feel engaged at work. If employees feel engaged in their roles and understand how their own work contributes to the company’s vision and mission, they’re more likely to be productive and do high-quality work.Īccording to employee engagement platform Haiilo, companies with high employee engagement are 22% more profitable. What are the benefits of internal newsletters?Įmployee engagement is key for a successful business.
Read on for tips, topics and copywriting tricks for capturing attention and building employee engagement with brilliant internal newsletters. So how can you create an employee newsletter that people want to open and engage with, to help cement your company’s community and culture?
A step-by-step guide to writing a newsletter.What makes a great internal newsletter?.What are the benefits of internal newsletters?.Thinking of creating an internal newsletter for your company employees? There’s a pile of great reasons to do it.
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